Newly created executive leadership role positions Source for continued growth, strategic expansion, and stronger industry partnerships.
Sutton, MA — Source International is pleased to announce the appointment of Genevieve Lemire as Chief Commercial Officer (CCO), a newly established executive leadership position reflecting the company's continued evolution and commitment to long-term growth.
Genevieve brings more than 20 years of leadership experience in the furniture and design industry, with a proven track record of driving revenue growth, building high-performing teams, and cultivating strategic partnerships across North America and international markets.
Throughout her career, Genevieve has held senior leadership positions with some of the industry's most recognized brands, including Steelcase, Vitra, Inscape + WestElm Workspace, BuzziSpace, and most recently nanimarquina, where she served as Managing Director for North America. Previously, as the first Chief Commercial Officer in BuzziSpace's history, she led global commercial strategy, overseeing international teams, independent sales networks, and cross-functional initiatives focused on strengthening market position and profitability.
Recognized for her collaborative leadership style, strong industry relationships, and ability to translate strategy into meaningful results, Genevieve brings extensive expertise across the architecture and design community, dealer networks, independent sales representative partnerships, and strategic account development. Her approach combines commercial discipline with creative thinking and a genuine passion for people, design, and building successful organizations.
In her new role, Genevieve will lead Source International's commercial strategy, with a focus on accelerating growth, strengthening channel partnerships, expanding market opportunities, and developing the teams and infrastructure necessary to support the company's next chapter.
The creation of the Chief Commercial Officer position represents an important investment in Source's future. As the company continues to evolve, this dedicated leadership role will bring greater alignment and focus to its commercial initiatives while strengthening the connection between customer needs, market opportunities, product development, and operational execution.This strategic addition underscores Source's commitment to growing thoughtfully, profitably, and sustainably while continuing to deliver exceptional value to its customers and partners.
Genevieve holds an MBA in Global Marketing and Strategy from Thunderbird School of Global Management and a Bachelor of Arts in History of Art from the University of Michigan.
"We are excited to welcome Genevieve to the Source team. Her depth of industry experience, collaborative approach to leadership, and passion for building meaningful relationships align closely with our values and vision for the future. As we continue to invest in our people, products, and partnerships, Genevieve will play an important role in helping shape the next chapter of Source International."
—Eric Mueller, CEO, Source International
